The Vietnamese word "chói loà" means "blindingly dazzling" in English. It is often used to describe something that is extremely bright or shiny, to the point where it can be hard to look at.
While "chói loà" primarily refers to brightness, it can also imply something that is overwhelming or excessive. For example, if a party has too many bright lights, one might say, "Ánh sáng chói loà khiến mọi người khó chịu" (The blinding lights made everyone uncomfortable).